Consumer Behavior and Marketing Strategy (McGraw-Hill/Irwin Series in Marketing)
Author: J Paul Peter
This book is a strategic look at consumer behavior in order to guide successful marketing activities. The Wheel of Consumer Analysis is the organizing factor in the book. The four major parts of the wheel are consumer affect and cognition, consumer behavior, consumer environment, and marketing strategy. Each of these components is the topic of one of the four major sections in the book.
Book review: 2007 Microsoft Office System Step by Step with CDROM or Pokemon Battle Revolution
Management Information Systems
Author: Gerald V Post
Post and Anderson’s Management Information Systems, 3/e focuses on how managers can apply knowledge of IT tools to solve management problems and find new opportunities to improve their organizations. This revised edition addresses these challenges and continues to illustrate how information technology supports managers in their operational and decision-making tasks performed each day. Post/Anderson is fundamentally different from other MIS texts in the following ways:
1) Strength of Chapter 6-Database Management, emphasizes that databases are crucial to any business application; 2) Chapter 7 shows the importance of data integration and how ERP software meets that need; 3) Industry-specific cases; 4) Rolling Thunder Bicycle Company database; 5) Application appendices.
Table of Contents:
| Ch. 1 | Introduction | 2 |
| Ch. 2 | Information technology foundations | 38 |
| Ch. 3 | Networks and telecommunications | 74 |
| Ch. 4 | Database management | 122 |
| Ch. 5 | Computer security | 164 |
| Ch. 6 | Transactions and operations | 198 |
| Ch. 7 | Enterprise integration | 234 |
| Ch. 8 | Electronic business | 272 |
| Ch. 9 | Teamwork | 314 |
| Ch. 10 | Business decisions | 348 |
| Ch. 11 | Strategic analysis | 394 |
| Ch. 12 | Systems development | 442 |
| Ch. 13 | Organizing MIS resources | 492 |
| Ch. 14 | Information management and society | 526 |
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